I help health, wellness and healthcare businesses build brands that are clear, credible and easy to choose, through strategy led branding and design.
Your brand should make people understand why they should choose you.
In health and wellness, looking good isn’t enough.
Your audience needs to understand what you do, who it’s for, why you’re different and why they should trust you.
That’s where strategy comes in.
I combine brand strategy and design to help health brands communicate what makes them worth choosing, then build the visual identity and brand assets to make that positioning tangible.
Worked with teams across healthcare and public sector
Strategy first. Design second.
Brand Identity
Your positioning becomes a visual identity that feels distinctive, credible, and aligned with the kind of brand you’re building.
Marketing & Content Design
From social media graphics to presentations, workbooks and other brand assets, I create the tools you need to communicate consistently.
Brand Direction & Clarity
If your brand feels disconnected, unclear, or difficult to communicate, I help bring the strategy, messaging and visuals into one cohesive direction.
A strong brand isn’t just about looking professional.
It’s about making the right things obvious.
What do you do?
Your audience shouldn’t have to figure it out.
Who is it for?
The right people should recognise themselves in your brand.
Why should they trust you?
Your brand should communicate credibility before you ever get on a call.
Why you instead of someone else?
Your difference should be clear, not buried underneath generic healthcare branding.
How we build your brand
01
Find the strategy
We clarify your positioning, audience, differentiation and the role your brand needs to play in
your business.
02
Build the identity
We translate the strategy into a visual direction and identity that actually reflects the brand you’re trying to build.
03
Bring it to life
We create the brand assets you need to show up consistently across your business.
Portfolio:
Harper Telehealth — Creating a brand that feels credible and approachable
Harper needed a brand that could sit comfortably between clinical credibility and everyday wellness.
It needed to feel trustworthy enough for healthcare professionals, while still feeling approachable to the people using it.
We positioned Harper as the safe friend, approachable enough to feel familiar, but credible enough to be taken seriously.
That idea became the foundation for the visual identity and how the brand communicates across different touchpoints.
The Result:
CLEARER POSITIONING
A clearer idea of what Harper stands for
TRUST + APPROACHABILITY
A visual identity that balanced credibility with warmth
CONSISTENT BRAND SYSTEM
A cohesive system across brand touchpoints
FLEXIBLE APPLICATION
A brand that could work across patient and provider experiences
Who We Work With
- Healthcare businesses
- Healthtech companies
- Wellness brands
- Health professionals building personal brands
- Coaches and practitioners
- Health and wellness products
Whether you’re launching something new or refining a brand that has outgrown its current identity, the goal is the same:
Build a brand people understand, trust and remember.
What people are saying…
Ready to build a brand people can understand and trust?
Whether you're launching a new health brand or your current identity no longer reflects where you're going, let's figure out what your brand actually needs.
FAQs
Do you only work with health brands?
Yes. I specialise in health, wellness and healthcare brands because these businesses have a unique challenge: they need to communicate clearly while building a high level of trust.
Do I need a brand strategy before working with you?
No. That’s part of what I help with. We’ll figure out what needs to be clarified before we start designing.
Can I hire you just for a brand identity?
Yes. If your positioning and messaging are already clear, we can focus on developing the visual identity.
Do you only work with startups?
No. I work with both new and established brands that are launching, repositioning or simply outgrowing their current identity.
Let’s Work Together.
Let’s Work Together.
Let’s Work Together.
Let’s Work Together.
Let’s Work Together.
Let’s Work Together.
