We work with early healthtech teams to refine how their product is understood, introduced, and experienced, so patients, clinicians, and stakeholders can use it with confidence.
Designing healthtech products people feel comfortable using from the first interaction
Request a Product Review
When someone opens your product for the first time, they’re making a series of quick decisions.
Do I understand what this does?
Does this feel appropriate for something related to my health?
Am I comfortable continuing?
If those questions aren’t resolved quickly, usage slows down or stops entirely.
This is where we focus.
We help healthtech teams make their product easier to understand, more credible in how it presents itself, and more aligned with how people actually use tools in healthcare settings.
Worked with teams across healthcare and public sector
What we help teams improve before launch or scale
Onboarding & First-Time Experience
Initial interactions often involve requests for sensitive or unfamiliar information. We structure onboarding flows so users understand what’s happening and can move through them without hesitation.
Product Credibility & Design Direction
The way a product looks and behaves influences how seriously it is taken. We align visual design, interface patterns, and tone so the product feels appropriate for a healthcare context.
Investor & Stakeholder Presentation
Founders often need to explain their product to investors, partners, or buyers who are evaluating risk. We help translate the product into something that feels clear, considered, and viable.
How We Approach Healthtech Products
Early-stage healthtech products are rarely rejected outright.
More often, users slow down.
They pause during onboarding, hesitate before sharing information, or don’t fully understand what the product is doing.
These moments are small, but they shape whether the product is used at all.
Our approach focuses on identifying those points of hesitation early, and making them easier to move through.
That includes:
- how the product introduces itself
- how it asks for information
- how it communicates outputs
- and how it fits into real-world workflows
The goal is to make the product easier to understand, easier to trust, and easier to continue using.
Case Study:
Harper Telehealth — Positioning for adoption in a crowded market
Harper entered a market dominated by clinical platforms that felt impersonal and wellness tools that lacked credibility.
The challenge was not just differentiation, but creating something that patients felt comfortable using and doctors could take seriously.
The product was positioned as The Safe Friend, credible enough for clinical use, while remaining approachable for patients.
This informed both the visual system and how the product communicated across patient and provider contexts.
BUSINESS IMPACT:
40-60%
PRICE PREMIUM VS.
COMPETITORS
30%
HIGHER AD CLICKS-THROUGH RATES
$0-$50M
BRAND POSITIONED FOR $0-$50M SCALABILITY
$2M+
OPENED PATH TO $2M+ ENTERPRISE PARTNERSHIP
Who We Work With
✓ Early-stage healthtech teams preparing for launch or initial rollout
✓ Funded startups working toward stronger adoption and engagement
✓ Founders refining how their product is understood by users, clinicians, or buyers
This is not general-purpose design support.
The focus is on products where trust, clarity, and workflow fit affect whether the product is used at all.
What people are saying…
If you’re preparing to launch or refine a healthtech product
A short review can help identify where users may slow down, get confused, or hesitate, and what to adjust before those issues affect adoption.
FAQs
Do you work with early-stage teams?
Yes. Most of the work happens before or shortly after launch, when the product is still being shaped and positioning decisions matter most.
Is this branding or product work?
It sits between both. The focus is on how the product is understood and experienced, especially in early interactions.
We already have a product. Is this still relevant?
Yes. Many teams come in with a working product that isn’t being used as expected. The work focuses on where users slow down or disengage.
Do you work with non-healthtech companies?
No. The focus is on healthcare and regulated environments where trust and clarity directly affect adoption.
What does a typical engagement look like?
It usually starts with a focused review, followed by a structured phase where we refine positioning, onboarding, and experience based on what’s found.
Start with a Product Review.
Start with a Product Review.
Start with a Product Review.
Start with a Product Review.
Start with a Product Review.
Start with a Product Review.
