Project Type: Brand Strategy & Identity | Telehealth Platform
Strategic brand work
that drives measurable business outcomes.
CASE STUDY 1: HARPER TELEHEALTH
The Challenge:
Harper Telehealth needed to differentiate in a $2.1B market dominated by cold clinical giants and transactional lifestyle platforms. No one owned the empathetic specialist position.
The Approach:
Strategic positioning as “The Safe Friend”. Credible enough for doctors, warm enough for patients. Created stigma-aware visual identity and dual-audience brand system for B2C and B2B growth.
Business Impact:
40-60%
PRICE PREMIUM VS.
COMPETITORS
30%
HIGHER AD CLICKS-THROUGH RATES
$0-$50M
BRAND POSITIONED FOR $0-$50M SCALABILITY
$2M+
OPENED PATH TO $2M+ ENTERPRISE PARTNERSHIP
CASE STUDY 2: INVITATION TO SUCCEED
Project Type: Presentation Design | Executive Coaching Firm
The Challenge:
Attracting wrong-fit clients (solopreneurs vs. corporate buyers). Founder spending 8-10 hours/week on unqualified discovery calls.
The Approach:
Redesigned pitch decks and presentation materials to pre-qualify clients through visual authority and strategic messaging.
Business Impact:
65%
REDUCTION IN UNQUALIFIED INQUIRIES
$72K
IN RECOVERED BILLABLE
TIME
40%
HIGHER CONVERSION
RATE
$50K+
IN NEW CORPERATE
CONTRACTS
Let’s work together!
Let’s work together!
Let’s work together!
Let’s work together!
Let’s work together!
Let’s work together!
