1. Let’s Get Aligned (Onboarding & Discovery)
This is where we lay the foundation. You’ll fill out a detailed questionnaire so I can understand your brand inside and out. Your vision, values, audience, and goals.Then we’ll hop on a discovery call to discuss your answers, vibe check each other, and align on direction.🕒 Timeline: 1–5 days after
2. Deep Dive & Brand Sleuthing (Research + Strategy)
Time to put on my detective hat. I’ll analyze your competitors, define your brand positioning, and start building a visual direction. This includes crafting your moodboard, color palette inspiration, and early style references to make sure we’re headed the right way.🕒 Timeline: Week 2
3. Craft & Create (Design Phase)
This is where the magic happens. I’ll design your full brand identity; logo suite, custom illustrations, color and type systems, and mockups. You’ll receive the first draft, then we’ll go through two feedback rounds to refine and perfect. 🕒 Timeline: Week 3 & 4
4. Wrap & Wow (Finalization & Handoff)
Once everything is approved, you’ll receive your full brand kit: all logo variations, file types, color/typography specs, mockups, and a brand guideline PDF that tells your brand story and shows how to use everything beautifully and consistently. 🕒 Timeline: Weeks 5 & 6
