Pines
Pines is a cozy cabin resort nestled in nature, I instantly knew I wanted the identity to feel like a warm blanket after a cold hike.
The Process
I leaned into earthy, grounding tones, the kind that make you think of pine needles underfoot, the golden light through tall trees, and the crackle of a campfire. The logo? A soft nod to pine trees, with clean lines that still feel organic and hand touched.
But my favorite part of the design process? Creating a mascot: a quirky little pine cone with limbs, eyes, and a whole lot of personality. It brings a friendly, whimsical face to the brand, making it feel more like a place you’d want to return to.
Branding isn't just about looking good. It's about creating a feeling and Pines needed to feel like home, nature, and a little bit of magic all in one.
Would you book a weekend here?
“Fantastic. Enjoyed working with Hauwa.”
Jadon TimiManager
