Scentaholic
Scentaholic is a fragrance brand that embodies elegance, sophistication, and a modern aesthetic. My role in this project was to craft a cohesive brand identity that reflects the brand’s luxurious yet inviting personality.
The Process
I started with brand discovery, identifying Scentaholic’s core values and target audience. The goal was to create a visual identity that evokes the emotions associated with fine fragrances; warmth, indulgence, and exclusivity.
The logo design merges clean typography with a sleek, contemporary feel, ensuring versatility across digital and print platforms. I carefully selected a refined color palette and typography to reinforce the brand’s premium look.
To bring the brand to life, I developed mockups showcasing packaging and product presentation, aligning with the brand’s high-end market positioning. Additionally, I designed a series of Instagram templates, ensuring a visually cohesive online presence that maintains brand consistency across all touchpoints.
This project was a deep dive into balancing minimalism with opulence, creating an identity that resonates with fragrance lovers and positions Scentaholic as a standout brand in the industry.
“Working with Hauwa on Scentaholic’s brand identity was an absolute game-changer. She truly understood the vision and translated it into a stunning, cohesive brand that perfectly represents our essence. From the elegant logo to the thoughtfully designed Instagram templates, every element felt intentional and refined. The attention to detail, creativity, and professionalism exceeded my expectations. I couldn’t be happier with the results!”
Miss IbukunOwner of Scentaholic
