My name is Hauwa Sami, and if there’s one thing that has shaped my journey, it’s this; I’ve always been creating something. At 16, while most people were just figuring things out, I was interning at a marketing firm, soaking up everything I could about branding, storytelling, and business.

At the time, I wasn’t sure what I wanted to do, so I took a structured path: architecture. I studied, designed, and built things from the ground up, literally. But no matter how much I enjoyed it, I kept gravitating toward branding. It was the storytelling aspect, the way design could shape how people experience a business.

So, while in university, I started working as a content creator. My first website went live in 2016, and from there, the projects never stopped. I wrote blogs, managed social pages, and worked with businesses to refine how they presented themselves. Even after getting my master’s degree, I knew where my passion truly was, helping people craft brands that tell a story.

Illustration was another thing I never let go of. As a kid, I was always sketching, painting, DIY-ing something from TV. Art exhibitions, pencil drawings, sculptures, you name it. I still remember my first paid illustration job in 2020. Someone gave me a chance, no experience required, just my raw sketches. That job turned into 13, and I’m still building on that.

Branding, though, that’s my specialty. From the moment an idea sparks to the moment it’s out in the world, I’m in it. Branding is how you show up, how people remember you, how you tell your story. That’s why I created Brand with Hauwa—to help businesses tell their stories in the most impactful way.