About BWH
We help healthtech and wellness companies build brands that match their ambition. From early-stage startups to scaling companies ready to compete seriously.
Meet Hauwa
The face behind the brand. A creator at heart, a certified architect by training, and a compassionate strategist who knows the true power of an empathetic brand. Click to read my story.
I’m Hauwa, and I’ve spent the last 10 years building brands for companies that need strategy, not just design.
I started early, interning at a marketing firm at 16, launching my first website in 2016 while studying architecture. I’ve always been drawn to how design shapes perception and how brand positioning creates competitive advantage.
After years of freelancing and working across industries, I found my focus: healthtech and wellness. These companies are solving real problems, mental health, chronic disease, accessible care, but most struggle with the same challenge: their brand doesn’t match the quality of their product.
That’s where I come in. I help digital health companies carve out defensible market positions through strategic branding. From telehealth platforms to wellness apps, I’ve worked with founders who need their brand to attract funding, close enterprise deals, and convert skeptical users into loyal customers.
My approach is strategic first, visual second. Because in a crowded market, looking good isn’t enough, you need to stand out.
The Brand
You're building something ambitious. Your brand should reflect that.
At Brand with Hauwa, we don't do generic wellness branding or cookie-cutter startup identities. We create strategic brand systems that differentiate you in crowded markets, attract the right customers, and scale with you from $1M to $50M.
Whether you're launching your first product, repositioning for growth, or preparing for your next funding round. We help healthtech and wellness companies build brands that open doors.
Strategy-driven design. Market positioning. Visual identity that works as hard as your product.
Culture
At Brand with Hauwa, we build brands that drive business outcomes, not just look good in portfolios.
Build brands that are strategically distinct.
Your company isn’t like everyone else in your category. Your brand shouldn’t be either. We create positioning and visual identities that carve out defensible market territory.
01
Commit to exceptional standards.
Good enough doesn’t win in competitive markets. I refine, test, and perfect every detail to ensure your brand works as a competitive advantage, not just decoration.
02
Design for growth, not just launch.
Your brand needs to scale with you. I build systems that work at $1M and still work at $50M. No constant rebrands required.